The Value Propositions and The Nature of The Islamic Banks Products and Services in Providing The Solution/s for The Financial Needs of Bimb Business Customer Segments

The present study discusses the value proposition of presently offered by Islamic banks (IBs) products and services. It also elaborates nature banks’ services in providing solutions for financial needs investment requirements their retail business customer segments. has adopted a qualitative approach, as this research paper justifies propositions IBs's solution to clients. In collecting data, following sources were used, such library research, content analysis, articles. Journals, conference papers websites literature review. With practical implications banking Bank Islam Malaysia Berhad (BIMB) financing, deposit, products, customers have now shifted more towards embracing IBs’s due benefits derived through attached on these offering. Overall, provides comprehensive coherent material topic which will serve guiding principle fulfil needs. currently IBs does not cover Shariah compliance aspect be reference fellow researchers its implication requirements. aims at creating awareness consumers that provided are competitive superior ones conventional banks. This is review contemporary